Macy's Santaland at Herald Square — Free Santa Visit Reservations (NYC, 2026)

By Steve Levine · Published November 2, 2026

Brand: Macy's
Value: Free Santa visit
Cost: Free — no purchase required
Requirements: Free reservation required; slots release on a rolling basis seven days before each visit date, starting Nov 20. Photo packages and the paid Premium Experience are optional.

Macy's reimagined Santaland at Herald Square opens Nov. 27, 2026. Standard visits are free with a reservation, which opens Nov. 20.