Why Some Black Friday Deals Require In-Store Pickup Only
Learn why pickup-only doorbusters save shipping strain and how to plan store collection without losing the deal.
Some Black Friday deals require in-store pickup only because retailers want to bring shoppers into stores and avoid costly home delivery. That pickup model, buy-online-pickup-in-store, lets you reserve an item online and collect it at a local store. Doorbusters are often planned as store-traffic events.
Best Buy Corporate promoted store pickup and 24/7 pickup lockers as the convenient option for its scheduled weekly Black Friday doorbusters for the 2026 holidays, in its 2026 holiday calendar.
Verification note: Program terms and availability can change. This page was checked against linked sources on November 06, 2026.
Why tie a doorbuster to the store?
Stores use pickup-only offers to capture holiday foot traffic. The National Retail Federation reported a record 202.9 million U.S. consumers shopped over Thanksgiving-Cyber Monday, including 129.5 million in stores, in its holiday-weekend recap.
A pickup requirement turns an online order into a visit. That visit puts limited-stock TVs, laptops, and small appliances in front of shoppers at opening time.
How does pickup lower fulfillment strain?
Requiring pickup lets retailers avoid last-mile delivery. EMARKETER describes that leg as the most expensive part of e-commerce, while store visits can produce extra purchases, in its FAQ on click-and-collect. E-commerce guides note the same tradeoff for shoppers.
Pickup can save shipping costs and reduce cart abandonment, but fulfillment comes from that store, so reliable local inventory matters.
Do pickup shoppers buy more?
Yes, and retailers count on it. More than half of U.S. adults use buy-online-pickup-in-store, and 67% of those users buy additional items when collecting an order.
The pattern held during the holidays. Shopify Enterprise, citing ICSC, reported that 64% of pickup shoppers made an additional purchase during collection over the 2025 holiday weekend, in its overview of online-to-offline commerce.
What should you check before you buy?
Confirm the offer is tied to one store, not any location. Check the pickup deadline, locker hours, ID rules, and vehicle space for large items. If your store runs out, the deal may end there with no shipping fallback.
- Select your store before checkout and confirm stock
- Save the order number and pickup window
- Bring payment card and photo ID if listed
- Plan to arrive early for limited-quantity doorbusters