Walmart Gift Card Deals: What Shoppers See Around Black Friday
Learn how Walmart holiday phone bundles add gift cards and where those cards work before you buy.
Shoppers see Walmart gift cards around Black Friday mainly as bonuses with phone purchases. Direct discounts apply to third-party gaming cards, not to Walmart's own cards. Walmart Corporate scheduled its 2025 Black Friday as two Deals Events.
Event 1 ran November 14-16 and Event 2 ran November 25-30, with Cyber Monday on December 1, according to Walmart's 2025 Black Friday announcement.
Verification note: Program terms and availability can change. This page was checked against linked sources on November 05, 2026.
Do Walmart's own cards get marked down?
Walmart uses its own gift cards as an incentive, not as a clearance item. A shopper buys a qualifying product and receives a Walmart card to spend later. That structure matters for savings plans.
The card holds value for later Walmart spending, but it does not lower the price paid at checkout.
How do phone bundles work?
Phone deals show the pattern clearly. TechRadar reported a 2023 Black Friday offer of a free $300 Walmart eGift card with any iPhone 15 purchase, described in TechRadar's report on the 2023 iPhone 15 offer. That type of bundle had carrier and use limits:
- Activation had to go through Walmart on an AT&T or Verizon plan
- The card could not be applied to the phone price
- The buyer still paid the phone cost, then received separate store credit
What about gaming gift cards?
Third-party gaming cards follow a different pattern. GameSpot reported Walmart cutting PlayStation Store, Nintendo eShop and Xbox Store gift cards for Black Friday, detailed in GameSpot's Black Friday gift-card roundup. Those cuts lowered the buy price for cards that spend outside Walmart.
Shoppers looking for PlayStation, Nintendo, or Xbox credit could see a straight discount, while Walmart's own cards served as bonuses.
Where can you keep and spend the card?
Walmart states in its eGift Card Terms that gift cards do not expire and are redeemable only at U.S. Walmart and Sam's Club locations, Walmart.com and the app, as explained in Walmart eGift Card Terms and Conditions. That limit shapes the choice:
- Check whether you shop Walmart often enough to use the full amount
- Keep packaging and receipts with holiday gift cards
- Confirm carrier, activation, and redemption terms before checkout