Best Beauty Giveaways in Madison, WI: 2026 Local Guide
Madison shoppers can claim free Sephora and Ulta birthday gifts at local stores this year — no entry or drawing required.
The most reliable beauty giveaways available to Madison, WI shoppers right now are the birthday gift programs run by Sephora and Ulta Beauty. Both give every enrolled member a free product during their birthday month, with no entry, drawing, or luck involved. Madison has physical locations for both chains, so residents can claim these in person or online rather than waiting on a local contest to appear.
The sections below cover exactly what each program offers, where to redeem it in Madison, and what to do if you haven't signed up yet.
Verification note: Program terms and availability can change. This page was checked against linked sources on October 21, 2026.
Sephora's Birthday Gift, Available at Two Madison Stores
Sephora's 2026 Beauty Insider birthday gift program is live now for all three membership tiers — Insider, VIB, and Rouge. According to Sephora's newsroom announcement, members can pick one free product during their birthday month from Dr. Dennis Gross, Glossier, Tower 28 Beauty, or Dae.
The gift is free in-store, or free online with a $25 purchase. There's no raffle or waiting period — it's a guaranteed perk of being enrolled in the loyalty program when your birthday month arrives. Madison shoppers can redeem it at either of the city's two Sephora locations: inside the mall at 71 West Towne Mall (608-827-5958), or inside the Kohl's at 7401 W Towne Way (608-833-9293).
Both are listed on Sephora's store locator.
Ulta's Birthday Gift for Every Rewards Member
Ulta Beauty's Ultamate Rewards program works the same way, through a different structure. Under Ulta's official Rewards Terms & Conditions, every enrolled member receives one birthday gift per calendar year, as long as the account has a valid birthdate and a working email or app login on file. The gift arrives as a coupon and is redeemable in-store with no purchase required — a meaningful distinction from Sephora's $25 online threshold.
Because it's tied to the loyalty account rather than a specific store, any enrolled member in Madison can claim it. Three Ulta locations serve the Madison area, per Ulta's store directory: West Towne Mall, 2185 Zeier Road (ZIP 53704), and 6101 Driscoll Drive (ZIP 53718).
Ulta's Current Gift With a $50 Purchase
Separate from the birthday perk, Ulta is also running an active gift-with-purchase offer for its highest loyalty tier. Ulta's Gifts with Purchase page currently offers Diamond-tier Ultamate Rewards members a free Charlotte Tilbury Exagger-Eyes Mascara deluxe sample with any $50 shipped order. This is a nationwide offer, so it applies the same way to any Madison-area Diamond member placing a qualifying shipped order.
It's worth checking tier status before shopping, since the mascara sample is tied to Diamond level specifically, not to every rewards account.
How to Claim These Offers in Madison
Both programs require the same basic setup before a birthday month arrives. Here's what to check on each account: Because these are account-based perks rather than sweepstakes, there's no deadline to enter and no odds to calculate — the gift is simply waiting in the account once the qualifying month or purchase happens.
- Confirm your birthdate is entered correctly in your Sephora Beauty Insider or Ulta Ultamate Rewards profile.
- Make sure the email address or app login tied to the account is current, since Ulta's gift notification depends on it.
- Visit a Madison store during your birthday month, or shop online with Sephora and add $25 to unlock the free-with-purchase option.
- For the Ulta mascara sample, check that your account shows Diamond tier before placing a $50+ shipped order.
What VIB and Rouge Members Get on Top
Sephora's two upper tiers carry an additional benefit beyond the standard birthday pick. Per the Sephora newsroom post, VIB and Rouge members also receive a rotating, online-exclusive birthday gift, which opened the year with a Jo Malone London item in the first quarter and continues rotating through later drops. This gift stacks on top of the standard product pick available to every tier, so a VIB or Rouge member in Madison during their birthday month can end up with two separate free items: the universal pick from Dr.
Dennis Gross, Glossier, Tower 28 Beauty, or Dae, plus the tier-exclusive rotating item claimed online.