Beauty Giveaways in St. Louis, MO: Updated 2026 List for Local Winners
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St. Louis shoppers can redeem Sephora and Ulta birthday gifts locally and enter PEOPLE's 10-winner bundle by Oct. 16.
St. Louis shoppers have three timely beauty options in October 2026: birthday gifts redeemable at local Sephora and Ulta stores, plus a national PEOPLE bundle sweepstakes open by app. Sephora St.
Louis Galleria stands at 2407 Saint Louis Galleria and Ulta Beauty stands at 4120 Elm Park Drive, St. Louis, MO 63123. A birthday gift means a loyalty-program item redeemable during a member's birthday month, which differs from a sweepstakes chance to win a prize.
This list covers who qualifies, where to redeem locally, and limits that affect pickup.
Verification note: Program terms and availability can change. This page was checked against linked sources on October 04, 2026.
Where St. Louis residents redeem
Two offers redeem in person in St. Louis. Sephora members use Sephora St.
Louis Galleria at 2407 Saint Louis Galleria. Ulta Beauty Rewards members use Ulta Beauty at 4120 Elm Park Drive. The third option does not redeem in a store.
PEOPLE's 2026 Beauty Awards sweepstakes accepts entries only through the PEOPLE app. St. Louis readers enter on the same terms as readers elsewhere.
What Sephora members receive
Sephora Beauty Insider members can redeem one free birthday gift during their birthday month, free in-store with a registered email and with a $25 minimum purchase online, according to Sephora Beauty Insider Terms. The in-store option avoids the online purchase threshold. Registration and email matter because staff use the member profile to confirm eligibility.
The 2026 selection includes sets from Tower 28, Dr. Dennis Gross, Dae and Glossier, with an option for 250 loyalty points instead of a product in-store, according to the Sephora Newsroom birthday announcement. Stock varies by store and scents or shades may differ.
Ask the Galleria counter what remains before making a trip.
What Ulta members receive
Ulta Beauty Rewards members receive a free annual birthday gift plus earn 2X points on qualifying in-store and online purchases during their birthday month, while supplies last, according to Ulta Beauty Rewards Terms. Points apply only to qualifying purchases under program terms. The gift and points benefit share the same birthday-month window.
Members need a birthdate saved in the profile before the birthday month starts. Online redemption requires a purchase, and in-store quantity may run out. Check the birthday-gift page for the current assortment before visiting Elm Park Drive.
PEOPLE bundle sweepstakes chance
PEOPLE will award 10 winners each an 11-product bundle including Rare Beauty bronzers, La Roche-Posay, Dove, Maybelline and e.l.f., with entry only via the PEOPLE app by Oct. 16, 2026, according to the PEOPLE Beauty Awards notice. This is a chance to win, not a redeemable free item.
No store pickup applies. App-only entry means a browser form does not count. The deadline controls eligibility, so enter before Oct.
16. Read the sponsor entry rules for age, residency, and limit terms.
Limits and redemption checklist
Birthday gifts are limited quantity with no substitutes or rainchecks, and online redemption requires a purchase. Birthdates must appear in the member profile before the birthday month. Supplies last language means early-month pickup improves choice.
- Confirm birthday month and birthdate in the loyalty profile
- Bring the registered email or member ID for in-store lookup
- Plan for a $25 minimum if redeeming Sephora online
- Enter the PEOPLE draw in the app before Oct. 16, 2026